Dae Julie Display Aims for Sweet Success

Never fear candy lovers, the bonbons are here. The Rendez Vous brand of miniature bonbons arrived in the United States in February.Two European-made black wire merchandising racks accompany the candy for display purposes: a stackable, horizontal unit and a vertical unit. The sturdy, compact racks, complete with colorful metallic header cards, are designed for grocery stores, mass merchants, drugstores, convenience stores, and candy and tobacco stores. Both are permanent, refillable displays that hold 1.5-ounce tins of Rendez Vous bonbons.Rendez Vous bonbons and racks were introduced by Dae Julie Inc. of Des Plaines, Ill., a candy manufacturer and importer. The Rendez Vous brand is manufactured by Vandamme Pie Qui Chante of Wattignies, France.The stackable horizontal rack holds ten boxes of 12 tins and is designed to feature four bonbon flavors. The vertical wire rack, sold with six boxes of 12 tins, is designed to feature all six Rendez Vous flavors. Each black tin, with a suggested retail price of $1.49, features full-color illustrations of fruit.The horizontal display measures 14 inches wide by 5 inches high by 10 inches deep. It holds 48 tins and is designed for shelf placement. Up to three horizontal racks may be stacked together. The vertical rack measures 7 inches wide by 17 inches high by 6 inches deep, holds 36 tins and is designed as a countertop display."The horizontal and vertical racks have been very successful in Europe," says Ken Martin, marketing manager at Dae Julie. "As the Rendez Vous products move into the U.S., these racks will serve as effective, refillable displays for the retailer."These wire displays are coated with black epoxy powder. Designed by Armelia of Wasquehal, France, and manufactured by Testoni of Comasco, Italy, the racks are free with initial orders and come assembled. Refill cases of six assorted flavors are available, packed 12 tins per box, 12 boxes per case.

Dae Julie Display Aims for Sweet Success

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