Marketing

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

When considering candidates for selection each year, P2PI editors start with their work in the discipline.