Marketing

Learn how the brand is leveraging social media in its 2025 marketing strategy.

The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.

P2PI's Omnichannel Landscape highlights various retailer media networks in the marketplace and key partners.

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports.