Marketing

The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery.

Target, BJ's Wholesale Club, Amazon and others revealed plans to expand store footprints and build up in-store experiences last month.

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

Transcontinental will break down how creative strategy and design-led thinking can drive stronger retail media outcomes.

The new leadership will focus on retailer expansion, national media integration and scaling technology across the company’s in-store network.

University of Virginia Professor Luca Cian leads this research-backed Learning Lab session promising a strategic framework that helps navigate AI acceptance and trust in consumer goods and retail.

Though it underscored a maturing landscape, P2PI's latest Retailer Media Network (RMN) Ratings report pointed to continued challenges for CPG brand organizations working with RMNs.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.