Marketing

Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

Learn how the retailer is ramping up personalization in stores and online.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.