Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/26/2025
CTV Adds Lift to Walmart Connect’s Retail Media Momentum
In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement. - 8/25/2025
Walmart Doubles Down on Tech to Reinvent the In-Store Experience
A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth. - 8/25/2025
Chomps Leans Into American Nostalgia With Immersive Pop-Up
Learn more and view an image gallery of the retro-themed activation tied to back-to-school season. - 8/19/2025
Target Names Next CEO
The longtime executive will succeed Brian Cornell, effective February 2026. - 8/19/2025
Best Buy Relaunches U.S. Marketplace
The rollout is expected to drive traffic and new opportunities for Best Buy Ads. - 8/18/2025
Vallarta Expands With Culturally Inspired Format
The new Modesto store blends authentic Latino traditions with modern design, personalization and convenience. - 8/18/2025
Ace Hardware Debuts RedVest Media as Elevate3 Format Gains Momentum
The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands. - 8/17/2025
Swiftly Introduces Self-Service Campaign Studio
The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores. - 8/13/2025
Ulta, Target to Conclude Shop-in-Shop Partnership in 2026
Ulta’s marketplace expansion and Target’s curated beauty assortment mark the next phase for each retailer. - 8/13/2025
Study Shows Slowing Hispanic Consumer Spending: What Brands Need to Know
Numerator data shows a more cautious consumer mindset shaping purchase patterns and brand expectations.
