Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/9/2024
2024 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November. - 10/8/2024
General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE
Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago. - 10/8/2024
Department Store Chain Belk Debuts Retailer Media Network
Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025. - 10/7/2024
Activation Gallery: BevAlc Merchandising
Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months. - 10/7/2024
Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE
Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels. - 10/7/2024
GALLERY: Prestige Beauty Brand Takes Over Chicagoland Ulta
Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos. - 10/7/2024
In-Store Experience: Co-op Stores in the UK
Our store visits show how Co-op focuses primarily on convenience and sells a mix of own brand and name brand products. - 10/7/2024
P-O-P Spotlight: Interactive Displays (September 2024)
Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three unique displays leveraging QR codes. - 10/6/2024
Albertsons Expands Retail Media Solutions With Rewards App
Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty. - 10/3/2024
Orange Apron Media Debuts Self-Service Ad Platform
Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.
