Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/27/2025
Store Spotlight: DG Market
Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. - 1/22/2025
Dentsu Hires IAB’s Jeffrey Bustos to Lead Retail Media Analytics
Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe. - 1/22/2025
Private Label Sales Are In
Learn how store brands performed in comparison with national brand sales. - 1/21/2025
SharkNinja, Pandora: How Autonomous AI Will Transform Retail Experiences
At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. - 1/21/2025
RMS Canada: Mars, Molson Coors, WK Kellogg to Discuss How They’re Using Retail Media Across the Funnel
Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners. - 1/21/2025
Home Depot, Mercado Libre, Schwarz Group Talk Scaling AI in Retail Media, Inventory Management & Search UX
During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance. - 1/20/2025
Target Shakes Up Leadership
The retailer revealed executive leader retirements and named successors across its stores, technology and digital teams. - 1/15/2025
Google Cloud Discusses AI Collaborations With Wayfair, Other Partners at NRF
Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience. - 1/14/2025
Sony Electronics Reimagines In-Store Retail Media Displays
A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences. - 1/13/2025
Dollar General to Share Retail Media Strategies at RMS Canada
Dollar General Media Network's Molly Hjelm will take the stage on Feb. 19 to share how the retailer is redefining the space and engaging with consumers and brands for omnichannel success.
