ARTICLES BY THIS AUTHOR
02/14/2024
BelVita Gamifies Breakfast at Target
Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.
02/14/2024
New York Grocers Work With Grocery TV
D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV, an in-store digital advertising network, to expand their physical advertising touchpoints.
02/13/2024
Mondelez Re-Ups Deal With Sustainable Packaging Provider
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.
02/13/2024
Dollar General Expands In-Store Media Offerings
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.
02/09/2024
Quad Acquires In-Store Digital Media Provider
With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.
02/07/2024
Retailers Leverage National Seafood Month
Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.
02/06/2024
Walmart to Add 150 U.S. Stores Over Five Years
The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology.
02/06/2024
Activation Gallery: Holidays, Dry January & More
We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.
02/06/2024
In-Store Experience: Gangnam Market
The Asian-American grocery store in Chicago leverages neon signs throughout.
02/06/2024
The New Consumer (January-February 2024)
Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.