Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/23/2025
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. - 7/22/2025
Target's Roundel Eyes Growth With New Tools, Precision Strategy
The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations. - 7/22/2025
Dollar General Hires Retail Media Veteran Austin Leonard to Lead DG Media Network
Leonard brings more than 20 years of advertising and media experience. - 7/21/2025
Inmar, Upshop Connect Retail Media With In-Store Execution
New collaboration aligns digital campaigns with store-level fulfillment. - 7/16/2025
Your P2PI LIVE Speaker Sneak Peek Is Here
Get a preview of sessions tackling emotional marketing, AI-led shopping and the ever-evolving commerce ecosystem with speakers from Mondelez, Kroger and more. - 7/16/2025
What to Expect This Holiday Season: Shopper Trends & Key Marketing Takeaways
Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. - 7/15/2025
Vallarta Supermarkets Adds Digital Signage in Stores
The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer. - 7/15/2025
Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. - 7/14/2025
99 Ranch Market Brings Experiential Asian Grocery Format to New York
The flagship store combines traditional grocery with culinary services, wide aisles and a forthcoming food hall. - 7/14/2025
Ulta Uses QR Codes, Creator Content to Drive Engagement Around Beyonce's Tour
The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.
