ARTICLES BY THIS AUTHOR
01/23/2024
The Source Will Rebrand to Best Buy Express
The small-format consumer electronics retailer will operate through a partnership with Best Buy Canada and telecommunications company Bell.
01/23/2024
New Luxury Beauty Retail Concept Opening in Canada
Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.
01/19/2024
Asda Grows Retailer Media Network With New Partner
London-based retail media agency SMG will manage Asda's media planning and operations functions as the grocer looks to add new digital channels and "innovative propositions."
01/18/2024
Kraft Heinz Building Generative AI Assistant
During a panel at NRF 2024, Kraft Heinz detailed KraftGPT, saying the tool allows employees to query such things as, “Why are we selling so much bacon?” or “Why does everyone love it so much all of a sudden?"
01/18/2024
Tums Offers Big Game Snack Bets With DraftKings
The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.
01/17/2024
Infographic: Retail Media Successes from Black Friday 2023
Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.
01/17/2024
Albertsons Enhances Media Operations Model
The grocery giant's retail media arm has selected Capgemini as its global agency partner to streamline activation workflows and enhance campaign performance.
01/17/2024
Eagle Eye Solution Personalizes Promotions at Scale
EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.
01/16/2024
New Cooler Screens Software Predicts Consumer Intent
CoolerX uses an AI-enabled recommendation engine to identify precise marketing activation opportunities in stores for brands and retailers.
01/16/2024
Earth Fare Launches Personalized Nutrition Insights in Stores
Genomic nutrition platform GenoPalate will give Earth Fare shoppers access to its DNA-based reports in the wellness department and eventually launch meal kits and other products at the grocer.