Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/8/2025
E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver
A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering. - 4/7/2025
Panel to Highlight Full-Funnel Strategies at Retail Media Summit
Experts from Roku, PriceSpider, Kevel and NCSolutions will explore how retail media networks are evolving and integrating on-site and off-site media. - 4/7/2025
Decode Amazon's Rapid SEO Evolution in May 22 Learning Lab
Returning P2PI educator Amanda Wolff will break down some of the latest and greatest changes in Amazon’s SEO landscape. - 4/6/2025
Gallery: Beyonce's Hair Care Brand Gets Star Treatment in Historic Ulta Launch
We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date. - 4/2/2025
Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events
Explore how retailers are elevating the category with increasingly competitive annual spring sales. - 4/1/2025
Walmart to Ramp Up Use of Interactive Product Videos
See how the retailer is expanding a long-term partnership and focusing on the product detail page experience. - 4/1/2025
Simon Leverages Guest Wi-Fi Data to Bolster Retail Media Capabilities
Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers. - 4/1/2025
Top Retail Media Stories From March 2025
Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month. - 3/31/2025
P2PI Debuts Retail Media Planning & Analysis Playbook
Our new industry resource, created in collaboration with the Retail Media Guild share group, unpacks approaches to holistic campaign planning and analysis. - 3/31/2025
Hello, Happy Products Founder to Headline Retail Media Summit
The creative mind behind some of today’s most successful CPG brands will explore modern brand strategies and the evolving retail landscape.
