Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/16/2025
Your P2PI LIVE Speaker Sneak Peek Is Here
Get a preview of sessions tackling emotional marketing, AI-led shopping and the ever-evolving commerce ecosystem with speakers from Mondelez, Kroger and more. - 7/16/2025
What to Expect This Holiday Season: Shopper Trends & Key Marketing Takeaways
Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. - 7/15/2025
Vallarta Supermarkets Adds Digital Signage in Stores
The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer. - 7/15/2025
Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. - 7/14/2025
99 Ranch Market Brings Experiential Asian Grocery Format to New York
The flagship store combines traditional grocery with culinary services, wide aisles and a forthcoming food hall. - 7/14/2025
Ulta Uses QR Codes, Creator Content to Drive Engagement Around Beyonce's Tour
The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour. - 7/10/2025
Entries Open for 2025 OmniShopper Awards
P2PI's fifth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. - 7/9/2025
Circle K Rolls Out Nationwide Alcohol Cash-Back Program
While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app. - 7/8/2025
Everything You Need to Know About P2PI LIVE 2025
Our flagship event returns Nov. 11-13 with refreshed experiences, expanded content and new networking formats. Explore the latest updates to the agenda and additional need-to-know information. - 7/8/2025
Top Retail Media Stories From June 2025
Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.
