Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/27/2025
Report Shows How Babies, Pets Reshape Shopping Trips
New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases. - 8/26/2025
P2PI LIVE to Spotlight Social-to-Shelf Strategies
Leaders from Blount Fine Foods and Breaktime Media will discuss connecting commerce content, social and in-store. - 8/26/2025
Gopuff Adds Personalized Post-Purchase Offers
Gopuff surfaces targeted offers in real time after checkout through a new partnership. - 8/26/2025
CTV Adds Lift to Walmart Connect’s Retail Media Momentum
In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement. - 8/25/2025
Walmart Doubles Down on Tech to Reinvent the In-Store Experience
A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth. - 8/25/2025
Chomps Leans Into American Nostalgia With Immersive Pop-Up
Learn more and view an image gallery of the retro-themed activation tied to back-to-school season. - 8/19/2025
Target Names Next CEO
The longtime executive will succeed Brian Cornell, effective February 2026. - 8/19/2025
Best Buy Relaunches U.S. Marketplace
The rollout is expected to drive traffic and new opportunities for Best Buy Ads. - 8/18/2025
Vallarta Expands With Culturally Inspired Format
The new Modesto store blends authentic Latino traditions with modern design, personalization and convenience. - 8/18/2025
Ace Hardware Debuts RedVest Media as Elevate3 Format Gains Momentum
The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.
