Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/30/2025
P2PI Opens Nominations for 2025 Women of Excellence Awards
The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry. - 4/29/2025
Gopuff Adds Incrementality Tools to Boost Ad Performance
New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales. - 4/29/2025
Sam's Club Rebrands Retail Media Network to 'Experience Network'
The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content. - 4/28/2025
Dick's Media VP to Discuss Standing Out in a Crowded Landscape at Retail Media Summit
Dick's Sporting Goods' David Young will explore how RMNs can go beyond conventional ad placements to build more immersive and engaging consumer experiences. - 4/28/2025
Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution
The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. - 4/23/2025
Coca-Cola Launches 'Sprite Squad' to Engage Gen Z
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. - 4/22/2025
Del Monte, Glanbia, SiriusXM Join Retail Media Summit Speaker Lineup
See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics. - 4/22/2025
Albertsons Bolsters Onsite Retail Media With Shoppable Video
Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. - 4/21/2025
P-O-P Spotlight: Brands Leverage In-Store Digital Screens
See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods. - 4/20/2025
Walmart Introduces In-Store Beauty Bars
A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.
