Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/25/2024
Report Identifies Keys to Creating Brand Loyalty, Gap in Personalization
While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research. - 9/25/2024
In-Store Media Firm Looma Expanding Beyond BevAlc
The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store. - 9/24/2024
Gopuff Launches Customizable Brand Shops
The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online. - 9/24/2024
Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found. - 9/24/2024
The Harris Poll to Keynote P2PI LIVE & Expo
Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois. - 9/23/2024
Research Highlights Consumer Sentiment Ahead of the Election, Holiday Season
Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups. - 9/23/2024
Gallery: Whole Foods Market Daily Shop in New York
The quick-shop store format designed for urban neighborhoods includes the retailer's only Juice & Java cafe in the city and more than 400 local products from Northeast-based suppliers. - 9/17/2024
In-Store Media Leaders Share Insights at P2PI's Storefronts
Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media. - 9/17/2024
IAB Releases In-Store Retail Media Definitions, Guidelines
The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones. - 9/17/2024
UK Online Grocer Ocado Retail Launches Ad Network
Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions.
