Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/8/2025
Survey Highlights Physical Store's Influence, Private Label's Momentum
Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises. - 9/8/2025
2025 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards. - 9/7/2025
Walmart to Launch AI Certifications Program for Associates
The offering builds on Walmart’s $1 billion commitment to skills training through 2026. - 9/3/2025
Kellanova Turns to AI Scoring to Unlock Creative Effectiveness
Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession. - 9/2/2025
Trubar Raises Bar With Walmart Connect Campaign
Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales. - 9/2/2025
Market Basket Food Stores Rolls Out Digital Ad Screens
A new partnership modernizes the North Carolina-based convenience store's physical marketing strategy across all 17 locations. - 9/2/2025
Top Retail Media Stories From August 2025
Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month. - 9/1/2025
Ace Hardware Unveils Store Remodeling Investment
The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format. - 9/1/2025
Ulta Rethinks Store Experience, Promotional Strategy
The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement. - 8/27/2025
Walgreens Goes Private, Appoints New CEO
Walgreens looks to strengthen its core pharmacy and store experience under new ownership.
