Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/16/2025
Andrea Leigh Joins Retail Media Summit Keynote Lineup to Explore Disruptive Shopper Trends
On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey. - 4/16/2025
Lowe's Expands Sports Marketing With EA Sports Partnership
In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest. - 4/15/2025
Campbell's Co. Shakes Up Snacks Leadership
Campbell’s names new snacks president and chief growth officer as longtime executive exits. - 4/15/2025
Lyft Launches Programmatic In-App Ads
Lyft's latest partnership takes digital retail media beyond traditional online storefronts. - 4/14/2025
CVS, Ahold Delhaize to Share In-Store, Omnichannel Retail Media Strategies at RMS 2025
Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations. - 4/13/2025
Sam's Club Doubles Down on Omnichannel Experience to Attract Younger Shoppers
At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience. - 4/10/2025
Best Buy Debuts Shoppable Influencer Storefronts
The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more. - 4/9/2025
L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation
L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. - 4/9/2025
What Alcohol Brands Have Brewing For Music Festival Season
See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring. - 4/8/2025
Uber Advertising Adopts Instacart's Carrot Ads
See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers.
