Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/8/2024
Europe Leads Rising Electronic Shelf Label Adoption, Report Finds
While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly. - 4/7/2024
See What P2PI Has in Store for Future Forward 2024
Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia. - 4/4/2024
Chase Launches Digital Media Platform
Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities. - 4/4/2024
Uber Eats Partners With The Vitamin Shoppe
The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S. - 4/3/2024
Brands Flock to TikTok Shop Amid Platform Headwinds
Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban. - 4/3/2024
Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data
This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends. - 4/2/2024
Home Depot 'Doubles Down' on Retail Media, Rebrands Network
Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision. - 4/2/2024
4 Ways Walmart Connect Will Evolve in 2024
Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities. - 4/2/2024
How the Best Loyalty Programs Maintain Success Over Time
What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers. - 4/1/2024
CommentSold Launches TikTok-Style Video Solution
PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.
