Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/2/2023
M&M's Delivers Late-Night Ice Cream Sandwiches to New Yorkers
Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches. - 8/1/2023
Report: Improving Economy Stimulates Ad Spend
Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai. - 8/1/2023
Hawaiian Grocer Foodland Launches Retailer Media Network
The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm. - 7/31/2023
LG Showcases New Fridge at Immersive Speakeasy Event
During the last week of July, LG hosted design and cooking influencers at a secret bar lounge in New York to experience the LG Counter-Depth Max Mirror InstaView refrigerator. - 7/31/2023
Acosta, Pensa Systems Offer At-Shelf Visibility, Data
The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory. - 7/26/2023
Announcing Retail Media Summit UK
On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena. - 7/26/2023
Functional Content Drives the Functional Beverage Category
Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category. - 7/25/2023
PubMatic Grows Commerce Media Offerings
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform. - 7/24/2023
Hudson's Bay Resurrects Canadian Discount Chain
Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores. - 7/24/2023
Vibenomics, Stingray Advertising Create In-Store Retail Media Network
The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.
