Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/22/2024
Tractor Supply Embraces AI to Enhance Customer Experience
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations. - 5/22/2024
Acosta Group to Acquire Crossmark, Product Connections
This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies. - 5/21/2024
P2PI’s Retail Media Summit Returns to Chicago in June
Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices. - 5/21/2024
Schnucks Enhances Digital Promotions With Ibotta
Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores. - 5/20/2024
Walmart Luminate Goes International
The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data. - 5/20/2024
FAO Schwarz Makes Paris Debut With Immersive Experiences
The 7,000-square-foot store includes six new and pre-existing toy experiences, including a Barbie doll styling station from Mattel and a “Build your Car by Majorette” station. - 5/15/2024
Expert Thoughts on Future AI Trends
The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool. - 5/14/2024
Whole Foods Talks Reimagining Grocery Retail
At P2PI's Future Forward event, Christine Sturch shared some of the biggest changes the retailer is making based on customer feedback, including its forthcoming urban small format and other elements Whole Foods hasn’t edited in more than 40 years. - 5/14/2024
The Next Frontier of Digital In-Store Innovation Is the Retailer App
Jordan Berke, founder of Tomorrow Retail Consulting, kicked off the final day of Future Forward with a keynote exploring digital in-store engagement and what he calls “the immersive journey of retail.” - 5/13/2024
GoPro's Merchandising Overhaul at Best Buy
Expanded and redesigned product displays have already rolled out to Best Buy’s camera experience shop stores, featuring twice the accessory space.
