Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/11/2023
Roku Brings Checkout to Streaming
Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote. - 7/10/2023
Haagen-Dazs Celebrates Love With Experiential Campaign
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong. - 7/10/2023
Angry Birds Retail Cafe Opens in New York
iSwii by Angry Birds features a retail section, gaming stations, themed decor and art installations among interactive activities for kids and families. - 7/5/2023
Survey Highlights Adults' Snacking Habits, Attitudes
Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods. - 6/27/2023
Omnicom Creates Multi-Party Clean Room with Albertsons Media Collective
Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons. - 6/27/2023
Kroger Brings Retail Media Ad Technology In-House
The new self-serve platform will eventually power the retailer’s entire retail media service portfolio. - 6/26/2023
Kohl’s Introduces Downsized Sephora Shops for Its Smaller Stores
After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023. - 6/22/2023
Only 5% of Past Prime Day Shoppers Plan to Skip This Year, Survey Finds
More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals. - 6/21/2023
Consumers Continue Making Consumption Trade-Offs in May
As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana. - 6/20/2023
Instacart to Power Retail Media Network for Price Chopper, Tops
Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.
