Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/20/2023
Publicis Groupe Introduces Retail Media Solutions Suite
The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance. - 6/19/2023
National Candy Month Research Highlights Consumer Purchasing Habits
June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies. - 6/19/2023
Sweet'N Low Launches Retro Hair Salon Exhibit at JFK Airport
The sweetener brand has opened the “Sweet’N Glow” salon, an immersive, sixties-inspired pop-up at the landmark TWA Hotel, to provide travelers a nostalgic photo-op and onsite experience for the summer. - 6/12/2023
T&T Supermarket to Open First U.S. Location
The Canada-based Asian grocer will open a 76,000-square-foot flagship store next year in Bellevue, Washington. - 6/12/2023
Entries Open for 2023 OmniShopper Awards
The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging. - 6/6/2023
Giant Eagle Launches Retailer Media Network
Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline. - 6/6/2023
Walmart Brings Additional Retail Media to Stores
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots. - 6/5/2023
Cheez-It Opens Gift Shop-Style Roadside Attraction
The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel. - 6/5/2023
Activation Gallery: QR Codes at Retail
We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers. - 6/5/2023
In-Store Experience: Inspired Cannabis’ ‘House of Brands’
A new concept store in Vancouver provides Canadian brands a unique space to tell their story.
