Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/5/2023
The New Consumer (May-June 2023)
The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk. - 6/5/2023
Petco Opens Two-Story Flagship in New York
Petco Union Square combines the best of the retailer’s physical and digital offerings, including a grooming salon, full-service veterinary hospital, curated merchandise assortment and JustFoodForDogs in-store kitchen. - 5/31/2023
Instacart Rolling Out AI-Enhanced Search Experience
Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history. - 5/30/2023
Kiss Products' OOH Campaign Supports New Lash Innovation
The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies. - 5/30/2023
Amazon’s Retailer Media Network Is ‘Best in Class,’ Agency Reports
The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership. - 5/29/2023
Merryfield’s At-Shelf Program Headed to Earth Fare
Learn & Earn in-store signage, branded QR codes and shelf tags to launch at 19 stores across eight states this summer. - 5/24/2023
Absolut Creates Cocktails Inspired by Canadian Neighborhoods Using AI
The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life. - 5/23/2023
CitrusAd Integrates with Chiper to Grow B2B Relations
The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns. - 5/23/2023
Save Mart Revamps Chain Websites With More Ad Opportunities
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities. - 5/23/2023
Kroger Bets on In-Store Media
Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.
