Northeast Grocery Introduces Retailer Media Network
Northeast Grocery Inc. (NGI), the parent company of Price Chopper/Market 32 and Tops Friendly Markets, is launching a retailer media network promising increased scale and customization tools for advertising and media activations across its nearly 300 stores.
The network, dubbed Northeast Grocery Shopper Link, was created in partnership with data and technology company Inmar Intelligence. Since 2012, Inmar has partnered with Price Chopper and Tops on a slew of digital coupon and media offerings, including the launch of Tops Shopper Link in 2021.
Through this expanded partnership, Northeast Grocery Shopper Link utilizes Inmar’s Managed Service and Self-Service buying models. This includes an “offer media” tool that simplifies the set-up and launch process of offsite media campaigns, serving digital coupons within minutes through an intuitive user interface that auto-generates campaign creative by pulling in offer details, according to a media release.
Shopper Link will also provide automatic cross-channel reporting and real-time campaign performance tracking to help advertisers optimize campaigns across each of NGI’s banners.
“We are excited to announce our collaboration with Inmar Intelligence to enhance the Northeast Grocery Shopper Link Digital Media Network,” Diane Colgan, senior vice president of marketing at NGI, said in the release. “This innovative product offering, complemented by Inmar’s self-service ad technology, empowers brands of all scales to engage with Tops and Price Chopper/Market 32 shoppers effectively. We’re energized to advance these efforts that connect customers with our brand partners, ultimately catering to their families' diverse needs.”
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Rob Weisberg, president, martech solutions at Inmar, added, "Our mission is clear: to elevate the shopping journey through innovative solutions and amplify the overall value and efficacy of retail media, in turn delivering more savings and relevant experiences for shoppers. Over time, we've proudly facilitated digital coupon services and both onsite and offsite media solutions with Tops, as well as digital coupon services with Price Chopper/Market 32."
Inmar provides the technology platform and services behind more than 30 retail media networks globally.