Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/14/2023
Walmart Hosts Y2K-Themed Parking-Lot Parties This Summer
The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then. - 8/14/2023
Family Dollar Helps Shoppers Make OTC Self-Care Decisions
A collaboration with the Consumer Healthcare Products Association builds shopper self-care product knowledge through QR codes on wayfinding strips and custom landing pages. - 8/9/2023
Target Launches Drive Up With Starbucks Nationwide
Target says making Starbucks items available through its Drive Up service was shoppers' most-requested feature. The 1,700-some store rollout is slated to finish in October. - 8/8/2023
Instacart Rolls Out Customizable Storefronts
Retailers such as Gelson's Markets and Stew Leonard's are using Instacart Storefront and Storefront Pro to modify their homepages, create custom landing pages and build shoppable campaigns. - 8/7/2023
Activation Gallery: Social Media Marketing
Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend. - 8/7/2023
In-Store Experience: Sprinter’s Experiential Store
New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers. - 8/7/2023
The New Consumer (July-August 2023)
Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing. - 8/7/2023
Digital Native Brand Pet Honesty Continues to Grow Retailer Footprint
Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total. - 8/7/2023
Colgate Implores People to Come Clean to Their Dentist
Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice. - 8/2/2023
Consumer Trends from July
Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.
