Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/30/2024
Dollar General Bolsters Omnichannel Ad Offerings, Insights
Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year. - 5/29/2024
Nominate Women of Excellence by June 7
P2PI is seeking nominations for its ninth annual awards program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. - 5/29/2024
Consumer Spending Trends Leading Up to Memorial Day
New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books. - 5/29/2024
Dollar Tree to Rebrand 99 Cents Only Stores
Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations. - 5/28/2024
Wovenmedia, Place Exchange to Discuss Unifying In-Store, Programmatic Advertising
Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands. - 5/28/2024
Seen & Heard at Future Forward 2024
At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights. - 5/27/2024
UNFI Rolls Out Retailer Media Network
UNFI Media Network is powered by Swiftly and enables advertisers to launch omnichannel campaigns and promotions through the distributor's network of retailer partners. - 5/27/2024
Infographic: The ‘Clicks to Bricks’ Shopper Journey
Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey. - 5/27/2024
Wayfair’s First-Ever Store Opens in Illinois
Located just outside of Chicago, the store spans 150,000 square feet and two stories with 19 departments of furniture, home decor, housewares, appliances and home improvement products. - 5/23/2024
Industry Execs Discuss Optimizing Infrastructures for Analytics
At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.
