Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/9/2024
Seen & Heard at Retail Media Summit 2024
Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity. - 7/9/2024
Swiftly Modernizes Circular Ads for Digital
The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads. - 7/8/2024
Lowe’s Expands In-Store Media With Audio Ads
Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network. - 7/8/2024
Patron Unveils Sensory Experience in Canada
An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes. - 7/8/2024
Latest Details on Netflix’s Retailtainment Concept
The first two Netflix Houses will open in 2025 at malls in King of Prussia, Pennsylvania, and Dallas. - 7/2/2024
Scenes From P2PI's Retail Media Summit 2024
View a gallery of the activity from all three days of our annual event in Chicago. - 7/2/2024
Research From UK’s Co-op Measures Ad Impact at Other Retailers
A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. - 7/1/2024
Retailers Expand Use of Instacart’s Smart Carts
Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology. - 7/1/2024
Top 'In-Store Experience' Stories from June
Walmart, Lowe's, Albertsons, Asda and others unveiled store initiatives and enhancements last month. - 7/1/2024
Morrisons Adds Impulse-Buy Displays Near Checkout
The U.K. supermarket chain recently rolled out specially designed "bays" to its self-service checkout areas to encourage impulse buying, particularly of health and beauty products.
