Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/10/2024
In-Store Experience: The Largest Wawa
This location in Philadelphia shows off why its fans/customers love the expanding convenience chain so much. - 6/6/2024
Deadline EXTENDED for Women of Excellence Nominations
We're keeping the nomination window open through Friday, June 14, for our ninth-annual awards program. - 6/6/2024
Albertsons Introduces Non-Endemic Ad Space
Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites. - 6/5/2024
Where & How Social Commerce is Thriving
A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy. - 6/5/2024
AB InBev, Oreo & Omnicom at Top of 2023 Global Effie Index
The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. - 6/4/2024
Infographic: The Basics of Brand Perceptions
Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience. - 6/4/2024
Giant Eagle Enhances Retail Media Data, Targeting Capabilities
A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes. - 6/3/2024
Lowe’s Unveils In-Store Apple Vision Pro Pilot for Kitchen Design
Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California. - 6/3/2024
Mrs. Meyer’s Debuts Physical Experiences to Spread Compassion
A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June. - 6/3/2024
CoolerX Expands AI Ad-Targeting Capabilities
The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
