Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/13/2024
Celebrating P2PI's 2024 Women of Excellence
On Nov. 13 at P2PI LIVE & Expo, we honored the 35 winners of our ninth annual awards program and revealed this year's Executive of the Year. Check out a gallery from the event! - 11/13/2024
Dec. 3 Learning Lab: The Growing Importance of Product Relevance in Retail Media
P2PI members are invited to attend a 60-minute educational webinar exploring the impact on performance metrics and how relevance is fueling emerging technologies in the retail search landscape. - 11/12/2024
CVS Media Exchange Launches In-Store Audio Ads
Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming. - 11/12/2024
How Brands Can Bridge the Digital-to-In-Store Divide
With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland. - 11/12/2024
7-Eleven Expanding In-Store Radio Network to All U.S. Stores
Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores. - 11/11/2024
P2PI LIVE & Expo General Sessions Kick Off Nov. 13
Take some time to acquaint yourself with the app by browsing the agenda, speakers, exhibitors and more to ensure your event experience can be fully maximized. - 11/11/2024
Wave of Grocers Adopt Instacart's In-Store Technologies
Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality. - 11/10/2024
Addressing Convenience Store Fragmentation, Data’s Emerging Role
We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data. - 11/6/2024
Amazon Launches Virtual Shops for Holidays
3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season. - 11/6/2024
Celebrate Women of Excellence & OmniShopper Award Winners at P2PI LIVE
A celebratory cocktail reception and special breakfast are dedicated to honoring innovative ideas and professional achievements, while providing an opportunity to engage with top minds in retail marketing.
