ARTICLES BY THIS AUTHOR
07/25/2023
Lowe’s + Petco Shop-in-Shop Footprint Expanding Nationwide
Focusing on rural communities, the retailers are expanding the pilot program from 15 Lowe's stores to nearly 300 locations by year-end.
07/25/2023
Vibenomics, Stingray Advertising Create In-Store Retail Media Network
The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.
07/20/2023
Walmart Kicks Off 10th Open Call With New Initiatives
Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour.
07/19/2023
TPN Taps AdAdapted for Targeted Ads
Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.
07/19/2023
Albertsons Pilots Shoppable Digital Circular Ads with Meta
Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.
07/19/2023
Sam’s Club Expands Retail Media Capabilities
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.
07/18/2023
Sally Hansen Debuts Sesame Street-Inspired Nail Collection
The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.
07/18/2023
Deadline Extended for 2023 OmniShopper Awards
We're keeping the entry window for our third annual OmniShopper Awards open through July 31. The program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.
07/18/2023
Toys R Us Unveils Updated Geoffrey Mobile Ahead of Summer Tour
The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.
07/13/2023
Blue Bunny, Halo Top Help Celebrate Navy Pier’s Birthday
The ice cream brands are sponsoring a drones light show to celebrate 107 years of the iconic Chicago pier as well as National Ice Cream Month.