Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/5/2025
P-O-P Spotlight: Unlikely Partnerships at Retail
This month, we’re showcasing physical activations from unique collaborations between unlikely partners. - 1/5/2025
Retail Media Awards Nominations Open
P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31! - 1/2/2025
Walmart Accelerates Digital Shelf Labels Rollout
Following its previous plan to expand VusionGroup’s DSLs to 2,300 stores by 2026, the partners will ramp up installations across all of Walmart's 4,600 stores in the U.S. - 1/1/2025
Top Retail Media-Related Stories From December
Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month. - 1/1/2025
Top In-Store Experience Stories From December
Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month. - 12/18/2024
Ulta Beauty Enhances AI-Enabled Virtual Try-On Experiences
The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services. - 12/16/2024
Ulta Doubles Down on Loyalty Program, Personalization
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network. - 12/11/2024
2025 Retail Predictions
P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail. - 12/10/2024
Mark Your Calendar for P2PI’s 2025 Events, Awards
Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry. - 12/10/2024
Retail Media Fuels Omnicom's Acquisition of Interpublic Group
As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.
