Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/2/2025
Top Retail Media Stories From February 2025
P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling. - 2/19/2025
Danone Focuses on Nutritional Resources Amid Spike in Weight Loss Drug Interest
Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings. - 2/18/2025
Inside Prestige Beauty Brand Laura Mercier’s Amazon Launch
Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website. - 2/17/2025
Best Buy Elevates Its Gaming Experience
Learn about the retailer's "Intel Battle Stations" in select stores. - 2/17/2025
P-O-P Spotlight: Interesting Uses of QR Codes
We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target. - 2/12/2025
Gallery: Tums’ Bourbon Street Party
See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event. - 2/12/2025
Retail Media Summit Canada Has Sold Out
See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. - 2/11/2025
Dick’s Calls on Public to Join Influencer Program
The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. - 2/10/2025
Activation Gallery: A Look Back at Holiday 2024
Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season. - 2/5/2025
Oreo Partners With Snapchat for Post Malone Cookie Launch
Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.
