Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/12/2024
Nominations Open for Retail Media Awards
P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31. - 3/12/2024
Online Luxury Outlet Debuts Retailer Media Network
Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace. - 3/12/2024
Retailers Grow Retail Media Leadership
Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks. - 3/11/2024
Infographic: 5 Grocery Trends for 2024
Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°. - 3/11/2024
Aldi to Add 800 U.S. Stores by 2028
The grocer has also completed its acquisition of Southeastern Grocers' Winn-Dixie and Harveys Supermarket banners. - 3/11/2024
Campbell’s Debuts Grilled Cheese, Tomato Soup Concoction
The brand is promoting the launch of its first limited-edition condensed canned soup flavor with a sweepstakes and in-store displays ahead of National Grilled Cheese Day. - 3/6/2024
Pepsi Debuts Revamped Look Globally at Iconic Landmarks
The brand’s first visual overhaul in 14 years was unveiled a year ago, but it is rolling out across more than 120 markets this year. - 3/6/2024
Target Outlines Next Era of Growth
The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers. - 3/5/2024
Regional Grocer Connects Digital, In-Store Experiences
Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience. - 3/5/2024
Survey Explores AI’s Impact on Retail Media
Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
