Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/10/2024
P2PI Sets Preliminary Agenda for Retail Media Summit Canada
The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more. - 12/9/2024
Activation Gallery: New Product Launches
Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts. - 12/9/2024
In-Store Experience: Amazon Grocery in Chicago
Just another example of how Amazon is diversifying its footprint and doubling down on grocery. - 12/9/2024
Cantaloupe Launches 'Smart Store' Kiosks
These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage. - 12/9/2024
P-O-P Spotlight: Holiday Displays
Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season. - 12/4/2024
Holiday Shopping Trends to Know
The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. - 12/4/2024
Swift's 'Eras' Book a Big Hit for Target
The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend. - 12/3/2024
Us Weekly Parent Company Adopts New Publisher-Focused Retail Media Platform
The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns. - 12/3/2024
P2PI to Unveil Retail Media-Canadian Shopper Study
P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto. - 12/2/2024
Walmart Acquisition Enhances Retail Media Network
The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.
