Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/3/2024
Top 'In-Store Experience' Stories From October
7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month. - 10/31/2024
Report: Savvy Omnichannel Shoppers Are Outpacing Store Evolution
A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years. - 10/31/2024
Explore the Online Ice Cream Shopper With Danone, 84.51° at P2PI LIVE
At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action. - 10/30/2024
Walmart Makes Holiday Shopping More Personalized With AI
The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more. - 10/30/2024
Learn & Engage With Industry Leaders at P2PI LIVE’s VIP Brand Lunches
On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation. - 10/30/2024
EXCLUSIVE: Harvest Group CEO Talks Bold Strategies Inc. Acquisition
P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%. - 10/29/2024
Candy Brands Lean on Streaming Ads Ahead of Halloween
Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year. - 10/29/2024
Explore the State of Retail Media at P2PI LIVE & Expo
P2PI's flagship conference, Nov. 12-14, features insights from key industry leaders into building brand loyalty in the digital age, optimizing search impact, AI's role in CPG marketing and much more. - 10/29/2024
Ulta Beauty Launches Non-Endemic Ads
UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment. - 10/28/2024
Tech Advancements to Drive Grocery Shopping Patterns
Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.
