P2PI Debuts Retail Media Planning & Analysis Playbook
The Path to Purchase Institute has released its Retail Media Planning & Analysis Playbook, curated in collaboration with key thought leaders to inform the industry.
Building on existing resources that until now have only been available exclusively to P2PI members, the Retail Media Guild (RMG) and its key contributors have fleshed out a retail media resource to inform the industry on various considerations related to campaign planning and analysis.
For the first time, we’re opening the vault to make these assets available to the broader industry, showcasing P2PI’s thought leadership and the meeting of the minds that takes place among RMG share group members. To get involved, contact Nicole Mitchell, P2PI senior director of membership development, at nmitchell@ensembleiq.com.
The RMG is an exclusive, closed-door share group that explores the most pressing trends and innovations across the retailer media landscape.
Topics covered in-depth in the Playbook include:
- Unifying objectives, budgets and placements for success
- Selecting audiences and targets
- Measurement
- Best practices for creative
- The impact of artificial intelligence on search
Hear from the Experts
Mark your calendars for our April 30 webinar featuring key thought leaders from the Retail Media Guild to learn how brands and retailers are:
- Redefining objectives.
- Embracing a holistic approach to budgeting and measurement.
- Breaking down internal silos.
- Fine-tuning creative.
- Preparing for advancements such as AI.
This candid conversation will build on the insights, best practices and real-world solutions that were recently published in the Playbook. As part of this, viewers will gain a behind-the-scenes look into the RMG.
Moderated by P2PI’s Director of Retail Patrycja Malinowska, the webinar panel will include:
- Joe Frick, vice president of business development, retail media/G-Comm, Goodway Group
- Mark Rose, senior director of market strategy, TransUnion
- Prabhpreet Sidhu, vice president of analytics, Mars United Commerce
