Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/20/2024
How Consumers Plan to Shop This Holiday Season
Most shopping will be done online, but stores have a renewed opportunity to capture spending, according to a report from Circana. - 11/20/2024
Loblaw Advance to Co-Host P2PI's Retail Media Summit Canada
Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond. - 11/19/2024
Wovenmedia, Magnetic 3D Launch 'Holographic' Content Solution for RMNs
The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025. - 11/18/2024
Aldi to Open Charcuterie Sampling Experience in Chicago
The first “Charcuterie Chalet” will be open to the public on Dec. 4-5 to provide consumers with holiday inspiration. - 11/18/2024
P-O-P Spotlight: 'Wicked' Tie-Ins
Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release. - 11/18/2024
Celebrating P2PI's 2024 OmniShopper Awards Winners
We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event! - 11/13/2024
Celebrating P2PI's 2024 Women of Excellence
On Nov. 13 at P2PI LIVE & Expo, we honored the 35 winners of our ninth annual awards program and revealed this year's Executive of the Year. Check out a gallery from the event! - 11/13/2024
Dec. 3 Learning Lab: The Growing Importance of Product Relevance in Retail Media
P2PI members are invited to attend a 60-minute educational webinar exploring the impact on performance metrics and how relevance is fueling emerging technologies in the retail search landscape. - 11/12/2024
CVS Media Exchange Launches In-Store Audio Ads
Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming. - 11/12/2024
How Brands Can Bridge the Digital-to-In-Store Divide
With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.
