Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/4/2024
Chase Launches Digital Media Platform
Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities. - 4/4/2024
Uber Eats Partners With The Vitamin Shoppe
The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S. - 4/3/2024
Brands Flock to TikTok Shop Amid Platform Headwinds
Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban. - 4/3/2024
Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data
This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends. - 4/2/2024
Home Depot 'Doubles Down' on Retail Media, Rebrands Network
Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision. - 4/2/2024
4 Ways Walmart Connect Will Evolve in 2024
Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities. - 4/2/2024
How the Best Loyalty Programs Maintain Success Over Time
What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers. - 4/1/2024
CommentSold Launches TikTok-Style Video Solution
PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts. - 4/1/2024
Vallarta Supermarkets Enhances Store Layouts
The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability. - 4/1/2024
P2PI Unveils 40 Under 40 Class of 2024
The third annual awards program spotlights the next generation of leaders in commerce marketing.
