Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/20/2025
Target Shakes Up Leadership
The retailer revealed executive leader retirements and named successors across its stores, technology and digital teams. - 1/15/2025
Google Cloud Discusses AI Collaborations With Wayfair, Other Partners at NRF
Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience. - 1/14/2025
Sony Electronics Reimagines In-Store Retail Media Displays
A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences. - 1/13/2025
Dollar General to Share Retail Media Strategies at RMS Canada
Dollar General Media Network's Molly Hjelm will take the stage on Feb. 19 to share how the retailer is redefining the space and engaging with consumers and brands for omnichannel success. - 1/13/2025
Walmart Debuts Overhauled Brand Identity
The retailer’s “bolder” look has begun rolling out across multiple touchpoints, including stores, digital properties, DOOH ads, merch and its new Home Office. - 1/12/2025
Albertsons Outlines Priorities Following Merger Failure
On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores. - 1/9/2025
CES 2025: Amazon Unveils Ad-Tech Service for Online Retailers
Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps. - 1/7/2025
Albertsons Addresses Advertiser Demand for Standardized Cross-Channel Measurement
A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling. - 1/7/2025
Instacart Partnership Extends Ad Reach in Foodservice
Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. - 1/6/2025
Former Albertsons Marketing VP Claire Wyatt Joins The Trade Desk
Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.
