Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/16/2024
Panel to Discuss the Role of AI at P2PI LIVE
CPG and industry leaders from Mondelez International, Colgate-Palmolive, Birdzi Inc. and SideChef will explore the role of AI in CPG marketing efforts, including utilizing data and profiles to meet consumer needs. - 10/16/2024
Examining Holiday Shopper Trends from 2021 to 2023
While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°. - 10/16/2024
Lidl US Debuts Brand Refresh
The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays. - 10/15/2024
Amazon Ads Unveils New Capabilities at unBoxed 2024
The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers. - 10/15/2024
Pentaleap, Placements.io Partner to Centralize Ad Operations
The collaboration underscores the companies’ shared goal to democratize retail media. - 10/14/2024
Co-op to Add Digital Screens in More Stores
Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations. - 10/14/2024
Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award
Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand. - 10/9/2024
Report: Personalized Experiences Are Boosting Consumer Engagement
New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025. - 10/9/2024
2024 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November. - 10/8/2024
General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE
Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.
