Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/10/2024
Mark Your Calendar for P2PI’s 2025 Events, Awards
Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry. - 12/10/2024
Retail Media Fuels Omnicom's Acquisition of Interpublic Group
As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing. - 12/10/2024
P2PI Sets Preliminary Agenda for Retail Media Summit Canada
The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more. - 12/9/2024
Activation Gallery: New Product Launches
Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts. - 12/9/2024
In-Store Experience: Amazon Grocery in Chicago
Just another example of how Amazon is diversifying its footprint and doubling down on grocery. - 12/9/2024
Cantaloupe Launches 'Smart Store' Kiosks
These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage. - 12/9/2024
P-O-P Spotlight: Holiday Displays
Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season. - 12/4/2024
Holiday Shopping Trends to Know
The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. - 12/4/2024
Swift's 'Eras' Book a Big Hit for Target
The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend. - 12/3/2024
Us Weekly Parent Company Adopts New Publisher-Focused Retail Media Platform
The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.
