ARTICLES BY THIS AUTHOR

• 10/26/2026

  From Content to Cart: Harnessing Creator Power in Commerce Marketing

  SheSpeaks and content creators discuss driving retail awareness, engagement and sales.

  Heidi Bitsoli

  
• 10/26/2026

  Kroger Looks to Retail Media, Loyalty Data to Drive Growth

  The grocer outlined its growth strategy at its Investor Day event.

  Heidi Bitsoli

  
• 10/19/2026

  Inside Kimberly-Clark's Amazon Exclusive Big Dreams Launch

  The diaper and wipes brand's full-funnel campaign touts its new baby care collection's quality, convenience and price through influencer marketing and giveaways.

  Heidi Bitsoli

  
• 10/12/2026

  Top Retail Media Stories From September 2026

  Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.

  Heidi Bitsoli

  
• 10/12/2026

  Top In-Store Experience Headlines From September 2026

  Notable P2PI in-store headlines include an in-depth look at Mariano's and two P-O-P showcases.

  Heidi Bitsoli

  
• 10/11/2026

  Walmart Unveils Creator-Led Activewear Collection With Avia

  Curated by Bimma Williams, the "Collab Camp" footwear and apparel line debuts four capsules ahead of its 2027 launch.

  Heidi Bitsoli

  
• 10/6/2026

  Walmart Connect Expands Off-Network Ad Reach Via Spotify, WBD, Yahoo

  The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

  Heidi Bitsoli

  
• 10/5/2026

  NACDS Names Michael Wysong President and CEO

  Wysong to succeed retiring president and CEO Steven C. Anderson.

  Heidi Bitsoli

  
• 10/4/2026

  GSTV Names Eric Kozik Chief Executive Officer

  The national media network also named three new executives to its leadership team.

  Heidi Bitsoli

  
• 9/28/2026

  How Walmart Connect Is Scaling Retail Media With Self-Service CTV, In-Store Screens, AI

  SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

  Heidi Bitsoli

  
• 9/13/2026

  Winning 'Decision Season' — How Early Shoppers, AI Are Transforming Holiday Retail

  InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt.

  Heidi Bitsoli

  
• 9/1/2026

  Adam Skinner Named CEO of Onescreen

  Skinner brings 15 years of infrastructure-building expertise to the role. Most recently, he served as managing director of retail media at Epsilon.

  Heidi Bitsoli