Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 12/1/2025
Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights
What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps. - 11/30/2025
Canadians Plan to Shop Cautiously for Holidays
Strategic spending and regional divides shape seasonal shopping outlook. - 11/23/2025
Kroger, Mondelez, Disrupt Customer Experience to Deliver Results
'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle. - 11/18/2025
Giant Food Fosters Loyalty With Differentiated Rewards
The Ahold Delhaize banner focuses on value, emotional connections to draw cost-conscious shoppers. - 11/17/2025
Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future
The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE. - 11/12/2025
Loblaw, Uber Eats Team for On-Demand Grocery Delivery
Partnership allows Canadians to shop select Loblaw banner stores via the platform. - 11/6/2025
Sobeys Appoints Pierre St-Laurent President, CEO
St-Laurent succeeds Michael Medline, who announced plans to retire earlier this year. - 11/2/2025
Loblaw Advance Names Leanne Gibson as New Retail Media Leader
Leanne Gibson has held roles with Spotify, Walmart Connect, Twitter, Meta and Yahoo. - 10/27/2025
Commerce in Canada: Q3 2025 Roundup
Recent trends, in-store inspiration and campaign activity. - 10/16/2025
Loblaw, Stratacache to Expand In-Store Digital Screen Network
The Canadian retailer and the software development company are adding hundreds of screens to stores this fall and in 2026.
