ARTICLES BY THIS AUTHOR

• 2/2/2026

  Target's Beauty Department Gets a Makeover

  The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery.

  Heidi Bitsoli

  
• 2/2/2026

  Top In-Store Experience Headlines From January 2026

  Target, BJ's Wholesale Club, Amazon and others revealed plans to expand store footprints and build up in-store experiences last month.

  Heidi Bitsoli

  
• 2/1/2026

  Empire Stops Voila Grocery Delivery in Alberta

  Sobeys' parent company will continue the service in Ontario and Quebec, and team with third-party partners such as DoorDash to keep e-commerce services intact in Western Canada.

  Heidi Bitsoli

  
• 1/27/2026

  Commerce in Canada: Q4 2025 Roundup

  Recent trends, in-store inspiration and a member Q&A.

  Heidi Bitsoli

  
• 1/25/2026

  Q&A: Gary Kalk of GOcxm

  Meet Toronto-based GOcxm, one of the Path to Purchase Institute's member companies.

  Heidi Bitsoli

  
• 1/21/2026

  Boursin Canada Plans Pop-Up on Ski Slopes

  The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.

  Heidi Bitsoli

  
• 12/14/2025

  7-Eleven Canada Teams With Mastermind Toys for Holidays

  Partnership brings exclusive SKUs to the convenience stores' shelves.

  Heidi Bitsoli

  
• 12/4/2025

  Scotties Teams With NBA Player for Playful Campaign

  The Toronto Raptors' Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand.

  Heidi Bitsoli

  
• 12/2/2025

  Home Depot Canada Launches Same-Day Delivery With Instacart

  More than 175 stores across the country now offer delivery, including both one-hour and a bulky-item solution.

  Heidi Bitsoli

  
• 12/1/2025

  Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights

  What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

  Heidi Bitsoli