Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 4/27/2026
Unilever's Blueprint for Turning Impressions Into Affiliation
By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. - 4/27/2026
Inside Canadian Commerce: Trends, Tactics and Standout Activations
Q1 2026 trends, tactics and standout activations. - 4/26/2026
Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations
The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program. - 4/21/2026
Rona Launches Exclusive Scotts In-Store Space
The Canadian home improvement retailer partners with the lawn and garden brand for an enhanced in-store experience. - 4/21/2026
Lacoste Invests in Global Marketplace Expansion
The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations. - 4/15/2026
Albertsons Media Collective Launches On-Site Incrementality Measurement
Solution designed to help advertisers better understand retail media's impact. - 4/15/2026
Publix Names Goodway Group Exclusive Shopper Marketing Agency of Record
The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers. - 4/12/2026
Dollar General Doubles Audio Network Footprint with AI-Enabled Retail Media Expansion
Partnership with Qsic will bring localized, real-time messaging to 6,000 stores. - 4/5/2026
Retail Media Networks Face Consolidation as Marketers Demand Performance Proof
New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty. - 3/15/2026
Walmart Giving Several Neighborhood Markets a 'Rapid Remodel'
The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.
