Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 8/27/2026
Ace Links Retail Media With Influencer Marketing
The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers. - 8/24/2026
P2PI's InStore Ignite to Bridge Digital, In-Store Strategies
November event will address omnichannel challenges, AI implementation, and the future of in-store merchandising. - 8/2/2026
Kroger Launches AI Shopping Assistant Across Digital Platforms
The tool is now available on Kroger Family of Companies' websites and apps. - 7/29/2026
Grocery TV Adds 3,500 Audience Attributes Through New Partnership With Esri
Brands can now build custom, high-intent store lists using deep psychographic insights at the physical point of purchase. - 7/6/2026
Top Retail Media Stories From June 2026
Walmart, Kroger and others shared retail media-related news and advancements during the month. - 7/5/2026
Top In-Store Experience Headlines From June 2026
Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery. - 6/28/2026
Bath & Body Works to Debut Curated Assortment at Ulta Beauty
Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand. - 6/28/2026
Brita Partners With Kyle Richards for Amazon Live Prime Day Activation
The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits. - 6/20/2026
Best Buy Canada Selects Perion to Power DOOH Retail Media
The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale. - 6/15/2026
NBCUniversal, Target Partner for New Shoppable Bravo Series 'Shop What Happens'
The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok. - 6/14/2026
Amie Owen Named Chief Client Officer at Flywheel
Owen also serves on the Path to Purchase Institute's Advisory Council. - 6/4/2026
Circana Adds Measurement, Experimentation Capabilities to Liquid Testing Tool
Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.
