Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 9/11/2024
CVS Media Exchange
CVS' retailer media network taps into data from the drugstore's 74 million loyalty members. - 9/10/2024
Tesco Launches New E-Commerce Initiative
Transcend Retail Solutions enables grocers to use U.K. retailer's tech to fulfill online orders. - 9/10/2024
Tesco Fast Tracks 16 Brands Under Accelerator Programme
The selected companies receive yearlong mentoring from the U.K. retailer. - 9/9/2024
Gulp Media Network
7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages. - 9/8/2024
The Beer Store Adapts to Changing Ontario Marketplace
The retailer/distributor partners to sell snacks and plans updates to speed order fulfillment. - 9/5/2024
Advance Powered by Loblaw
With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw. - 9/4/2024
Morrisons Focuses on Loyalty With Price Cuts
The U.K. supermarket chain is offering its More Card members savings on more than 2,000 SKUs. - 9/3/2024
Albertsons Media Collective
Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program. - 8/28/2024
Petro-Canada Steps Up Snack Game With Chef Collab
Recipes using Doritos, Oreos and more give shoppers chance to earn bonus loyalty points at Canadian convenience and fuel retailer. - 8/27/2024
Target: Roundel
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.
