Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 4/27/2026
Unilever's Blueprint for Turning Impressions Into Affiliation
By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. - 4/27/2026
Inside Canadian Commerce: Trends, Tactics and Standout Activations
Q1 2026 trends, tactics and standout activations. - 4/26/2026
Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations
The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program. - 4/21/2026
Rona Launches Exclusive Scotts In-Store Space
The Canadian home improvement retailer partners with the lawn and garden brand for an enhanced in-store experience. - 4/21/2026
Lacoste Invests in Global Marketplace Expansion
The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations. - 4/15/2026
Albertsons Media Collective Launches On-Site Incrementality Measurement
Solution designed to help advertisers better understand retail media's impact. - 4/15/2026
Publix Names Goodway Group Exclusive Shopper Marketing Agency of Record
The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers. - 4/15/2026
Grocery TV, ABCS Insights Partner for In-Store Sales Measurement
The collaboration offers transparency and scale for brick-and-mortar brands, with early data showing an 11.7x incremental return on ad spend. - 4/12/2026
Dollar General Doubles Audio Network Footprint with AI-Enabled Retail Media Expansion
Partnership with Qsic will bring localized, real-time messaging to 6,000 stores. - 4/5/2026
Retail Media Networks Face Consolidation as Marketers Demand Performance Proof
New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty. - 4/2/2026
Circana Tool Speeds Purchase-Based Audience Building, Activation
The Chicago-based market research firm has launched Liquid Activation, a solution that brands, agencies and media partners can use to build, customize and activate purchase-based audiences. - 3/28/2026
Blue Chip Launches AI Platform for Free Brand Commerce Diagnostic
Commerce agency Blue Chip has launched Radar, an AI-powered platform that offers marketers a free diagnostic assessment of their brand's ability to turn its marketplace presence into commercial momentum.
