Heidi Bitsoli

Editor, Member Content
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Heidi Bitsoli is the Member Content Editor of the Path to Purchase Institute’s retailer profiles. She’s been with P2PI since 2022. Connect with her on LinkedIn here.

ARTICLES BY THIS AUTHOR

12/06/2023

Love Wellness Women’s Health Brand Arrives at Walmart

Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
11/16/2023

Retail Radar: Amazon's Mariah Merch; Lowe's Names Top Vendors

Recent retail news includes retailers rolling out deals ahead of Thanksgiving and Black Friday.
11/09/2023

Retail Radar: Walmart, Home Depot Offer Shoppable Ads

Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit.
11/02/2023

Retail Radar: Black Friday Blitz; Best Buy Livestreams

Recent retail news includes BJ's Wholesale Club opening its first Alabama location, and Best Buy's new holiday spots.
10/26/2023

Retail Radar: Amazon Adds Sociable Shopping Feature; Instacart Powers Up for Holidays

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.
10/19/2023

Retail Radar: Instacart's Recipe for Shopping; Best Buy Says Bye to DVDs

Recent retail news includes Walmart Connect offering education and certification options for partners, and Target teasing the imminent arrival of its Roundel Media Studio.
10/12/2023

Retail Radar: Walmart to Launch Paris Hilton Collection; Walgreens Names New CEO

Recent retail news includes numbers from Costco's 2023 report and the addition of three international profiles: Asda, Boots UK and Tesco.
10/05/2023

Retail Radar: Rite Aid Ups Private-Label Offerings; Target Readies for Holiday Push

Recent retail news includes Rite Aid launching an Ello Market private label, and Ace Hardware bringing back one of its ongoing rewards events.
09/28/2023

Retail Radar: Walmart Dives Deeper into Metaverse; Amazon's Virtual Experience Includes Shopping

Recent retail news includes Walmart's latest Roblox offering, and Amazon spinning art into commerce.
09/21/2023

Retail Radar: Walmart Plays 'House'; Ace Grows Lawn & Garden Strategy

Recent retail news includes Walmart's latest excursion into the metaverse, and retailers readying themselves for a jumpstart on holiday sales.