Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 6/3/2026
Grocery Shoppers Least Likely to Trust AI Recommendations, Research Finds
New survey from Chicory reveals 76% of U.S. consumers would pass on AI-selected grocery brands. - 6/1/2026
Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl'
The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide. - 6/1/2026
InMarket, Basis Deepen Partnership to Bridge Retail Media Gap
Expanded integration delivers full-funnel outcome measurement and exclusive retail media network audiences directly to Basis users, connecting ad exposure to in-store visits and sales. - 5/28/2026
Sam's Club Taps Membership, Jason Sudeikis for Major Transformation
The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds. - 5/20/2026
Inmar Intelligence Launches Multi-Retailer Creator Activation Tool to Unify Fragmented Retail Media
The new solution leverages a data-first approach and a proprietary metric to deliver scale, relevance and measurable sales outcomes for creator content. - 5/19/2026
Raley's Accelerates Retail Media Strategy With Grocery TV In-Store Network
The partnership brings immediate point-of-purchase digital screens to 208 stores across three states as part of a full-funnel strategy. - 5/13/2026
Albertsons Media Collective Launches Lifetime Value Framework
The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers. - 5/12/2026
Target Investing $5 Billion to Modernize Store Experience
Retailer plans massive 2026 expansion with 130 remodels and 30 new locations across major U.S. markets. - 5/5/2026
Dollar General Links On-Site, Off-Site Retail Media With New Activation
Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk. - 5/4/2026
Coty Builds End-to-End Gen AI Content System
The platform will be embedded across Coty's consumer beauty brands, enabling creative and marketing teams to generate, deploy and optimize visual content with greater speed, scale and efficiency. - 5/3/2026
Haleon Names Richard Manso U.S. Chief Marketing Officer
Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives. - 5/3/2026
Topsort Debuts Self-Service In-Store Ads to Scale Retail Media Past Digital Platforms
New feature allows advertisers and marketplaces to utilize their existing self-service infrastructure to deploy and oversee digital screen campaigns within physical stores, just as they do with onsite media.
