Aldi U.S. Upgrades Website, App With Instacart
Aldi U.S. and grocery technology company Instacart have launched a redesigned Aldi U.S. website, aldi.us, and mobile app. The upgraded experience aims to provide a more seamless, personalized way for Aldi customers to shop online, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions.
Instacart, which first began delivering fulfillment for Aldi U.S. in 2019, is now the discount food retailer’s exclusive fulfillment partner across its website and app.
"Aldi is known for offering their customers incredible value, and we’re proud to partner with them to make sure that value translates seamlessly into their digital experience," noted Ryan Hamburger, VP of commercial partnerships at San Francisco-based Instacart. "What makes this partnership special is that it goes beyond e-commerce. By combining Storefront Pro and fulfillment into one integrated platform, we’re helping Aldi U.S. scale faster while preserving everything that makes their brand special. We’re proud to deepen our partnership and support their continued expansion across the U.S."
"Shoppers define value in more ways than one — often by saving both time and money," added Dave Rinaldo, Aldi U.S. COO. "As customers look for more flexibility, our partnership with Instacart enhances the Aldi online experience, giving the one in three U.S. households that shop our aisles another convenient way to get their groceries when and how they want."
Backed by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions, the Aldi U.S. website and app offer improved personalized product recommendations, enhanced product discovery, and more meal-planning support via shoppable recipes.
Since 2019, Instacart’s fulfillment solutions have enabled delivery and curbside pickup for Aldi customers in as fast as an hour on its owned and operated platforms, and customers can expect the same speed and reliability with Instacart as Aldi’s exclusive fulfillment partner.
Aldi and Instacart first teamed up in 2017 to offer same-day delivery to Aldi customers on the Instacart Marketplace in the United States. Since that time, Aldi has implemented several other solutions to connect its online presence and in-store experiences and fulfillment technology across its thousands of stores nationwide.
Instacart Storefront Pro is an enterprise-grade grocery solution that unites a retailer’s website, mobile app and in‑store digital touchpoints in a single platform, combining AI-powered discovery and integrated fulfillment. Combined with Instacart’s fulfillment technology, it delivers an end-to-end owned e-commerce solution.
Both are part of the Instacart Enterprise platform, a suite of integrated software and hardware solutions that connect in‑store and online grocery operations and help retailers maintain full control of their brand and customer experience without managing fragmented e-commerce systems.
Aldi is one of more than 380 grocery retailers using Instacart’s Storefront technology to power and scale their digital e‑commerce presence.
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners — representing nearly 100,000 stores. Through its Instacart Marketplace, Instacart Enterprise platform and Instacart Ads ecosystem, the company powers e-commerce, fulfillment, in-store technology, AI solutions and advertising for retail partners. Maplebear Inc. is the registered corporate name of Instacart.
Batavia, Illinois-based ALDI U.S. currently serves millions of customers across the country each month at more than 2,600 stores.
This article was originally published on P2PI sibling brand Progressive Grocer.
