Sprite Campaign Celebrates Six Decades of Hip-Hop The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history. Bubly Uses Y2K Nostalgia for 'Melted Ice Pop' Campaign The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart. Beverage Innovation, Sales Continue Upward Trend Consumers look to the category for more than quenching thirst, Circana research shows. VIDEO CASE STUDY: Bodyarmor Hydrates Spring Breakers at 7-Eleven Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award. Sales of U.S. Spirits in Canada Tumble 66% The drop follows provinces removing U.S. products from store shelves in protest of tariffs and annexation talk.
