True Value Stages Contest on DIY Website

True Value is staging a contest on its do-it-yourself project website while planning to expand its digital marketing platform this fall.The home-improvement cooperative's StartRightStartHere.com site is playing host to a "Design SOS: Friends to the Rescue" contest, which awards $2,500 for the grand-prize winner to spend at True Value, and another $2,500 to the entrant who nominated the winner, if applicable. (Self-nominees can't double up on prize money.)Running Sept. 2 through Oct. 7, entry requires consumers to submit essays and accompanying photos or videos explaining why the nominee needs a "design intervention." True Value will select 10 finalists for public voting from Oct. 22 through Nov. 5 that will determine the winner.In other online activity, True Value this fall will launch e-commerce capabilities that will let shoppers order merchandise online and pick it up at a participating location of their choice, according to Home Channel News. The Institute confirmed that the launch will take place within the next couple of months.To build momentum for the launch, True Value is conducting a "Get on Board with True Value E-Commerce" seminar this month at its 2010 Fall Market (Sept. 13-15 in Las Vegas), the co-op's annual gathering of independent store owners. Participation in the e-commerce program will be optional and require training, according to HCN.The company also is using the Fall Market to announce plans for the relaunch of its True Value Rewards loyalty program, the Institute learned.

True Value Stages Contest on DIY Website

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