Target’s Beauty Studio to Feature Prestige, Emerging and Global Brands
Following the termination of its partnership with Ulta Beauty, Target has announced the launch of its Beauty Studio.
This reimagined beauty destination will feature more than 1,600 products from 90 prestige, emerging and global brands, most of which are new to the retailer’s shelves.
Launching on Sept. 10 in more than 600 Target stores nationwide and online at Target.com, the Target Beauty Studio will have Beauty Advisors, rotating product features, Target Circle offers and a discovery-led shopping experience.
"When guests shop for beauty, they want to pick up their standbys while also exploring what's new and trending, and Target Beauty Studio is designed with that mix in mind," said Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target. "It's an inspiring destination to discover what's new, now and next in beauty — and a powerful example of how our merchandising authority comes to life through an elevated guest experience."
Some of the brands that will be available include Kaja, who recently shared that it will be rolling out several of its well-known products, including the Beauty Bento, viral Wink Stamp, Cheeky Stamp, Jelly Charm, Juicy Glass Plumping Gloss, Juicy Glass Lip Oil, Juicy Glass Lip Balm and Dewy Bar.
Also read: Retailer Spotlight: Inside Target's In-Store Ethos
The brand &honey will offer a wide assortment including the Deep Moist and Melty Moist Repair collections, which offer targeted hair care solutions that span across shampoo, conditioner and hair oil products.
Muskat Beauty, founded by Daniella Jung, will bring its Purito Seoul and Aromatica brands to the US for the first time and to Target guests nationwide.
And Purito Seoul will have its hero products — Mighty Bamboo Panthenol cream, Oat in Calming Gel Cream, TXA 6 Niacinamide Retinal Serum.
Aromatica’s hair care essentials will be shoppable as well, including its hero products — Rosemary Root Enhancer, Rosemary Scalp Scaling Shampoo.
VOESH will be rolling out its Serum Body Scrub Wash, Serum Body Cream, Deodorant Balm and Vitamin C Shower Filter to shoppers.
Other brands include Clearstem, Eqqualberry, First Aid Beauty and Sunday Riley.
Hair care offerings from Bondi Boost, Briogeo, Joico and Nioxin will be in store and online, along with global companies like Mexican beauty brand Sarelly and French nailcare brand Manucurist. Scents from Lake & Skye, and modern body mists from Boy Smells and Smooch, will be available alongside styling essentials from Slickhair's finishing oils and accessories from Machete and Slip.
More than two-thirds of the brands featured in Target Beauty Studio are new to Target, the retailer noted.
This article was originally published by P2PI sibling brand Drug Store News.
