03/31/1996
Sebastiani Vineyards Offers Four-Case Sonoma Cask Wine Display
"New wine in old [merchandising] skins" sums up Sebastiani Vineyards' new four-case floor display for its Sonoma Cask wine portfolio. "For this product line, we have always done four- and five-case permanent floor racks," says Lou Willsea, senior brand manager for the Sonoma, Calif.-based company.
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