Amazon Canada Highlighting Homegrown Products
Amazon Canada has launched a page that spotlights homegrown products and brands.
A card on the Amazon.ca home page has a “Brands & products from Canada” card that takes site visitors to the “Canada Showcase” page.
There, they’ll find a curated assortment of categories, including grocery, home and kitchen, clothing, beauty, health and baby products.
Featured brands include The Clorox Co.’s Glad Canada, Galderma’s Cetaphil, and Irving Tissue’s Royale. Shoppers can easily shop NHL merchandise and women-owned small businesses as well.
The “Canada Showcase” page went live as a trade war with the U.S. has prompted many consumers to boycott American goods.
While Amazon is U.S.-headquartered, several Canadian retailers and companies are highlighting their Canada roots, spotlighting native products and brands.
