Q&A: Diaz Nesamoney of Jivox
Diaz Nesamoney
Founder & CEO
Jivox
How you help clients win during uncertain times: As shopper marketing evolves rapidly to digital and omnichannel formats, we help brands scale up their retail media programs by providing them with automated and AI-based tools, including agentic AI. This helps lower the cost of running retail media campaigns and better engage shoppers with more personalized messaging, products and offers.
New marketing tactic that you use: Using generative AI to produce creative is a game changer in reducing costs for marketers, especially as they have to be compliant with creative specs for each retailer. We continue to adopt generative AI not only to produce more creative at scale but also optimize campaign performance to produce optimal results for each campaign.
Best career advice you've received: Never give up. People only hear about the successes of great leaders and not their failures. Successful people fail as much as everyone else, but they don't let failure stop them.
Memorable aha moment in your career: My aha moment came in the very early days of retail media. Data was powering almost every big shift in digital advertising. First, it was search data when a small startup called Google decided to use what we searched for as an indication of what we would likely buy. That form of media grew to dominate advertising, reaching $256 billion in 2024.
The second wave came about when another small company called Facebook, which used data on our social sharing habits and content to power a new form of advertising. That has grown to $276 billion. We're now entering the third wave of shopper data, which is powering retail/commerce media — already a $176.9 billion dollar market and growing rapidly. This aha moment convinced me to invest in retail media tech early. I am glad we did.
What you're reading right now: I've been reading — slowly — the biography of Leonardo DaVinci by Walter Isaacson. I have always been fascinated by DaVinci and his ability to seamlessly blend art, science, technology and architecture. Interestingly, advertising is becoming about how we blend art, (data) science and technology.
Travel plans: I'm at Shoptalk the same week as spring break for our kids. Spring leisure plans will be short — maybe a quick trip to Carmel or Napa.
