Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.
The network of reverse vending machines for recyclables, which feature digital advertising screens, will be available on media platforms such as Vistar, Place Exchange and Hivestack through a partnership with Screenverse.
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
Following a 20-store pilot, Wakefern will bring Tally robots to more ShopRite stores as a way to reduce out-of-stock rates and free up associates' time for other tasks.
The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.
