How 2 Large Retailers Approach In-Store, Out-of-Store Retail Media Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue. Sam's Club Launches Omni-Impact for Deeper Campaign Insights The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem. Wegmans Pilots Smart Cart Technology Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation. A Closer Look at H-E-B’s Self-Service Retail Media Launch Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility. Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. Target, Hershey Among Brands Embracing Sustainable Packaging Innovations Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends. Path to Purchase Trends 2025, Part 2: Social Media, AI & More Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging. P2PI 2025 Trends, Part 2: Full Research Results Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report. Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys. Blurring the Lines: Why Integrated Campaigns Are the Future of Retail Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC. Heritage Grocers CEO Reveals Exciting Customer-First Initiatives HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements. First Previous 26 27 28 29 30 Next Last