People to Watch: Jeni Burford, Fisher-Price Inc. Shopper Marketing profiles nine exemplary in-store marketing professionals for the 2008 "People to Watch" series Kleenex Banks on Sampling Shopper feedback leads to displays, inserts carrying new tissue samples Betting on Collaboration PRN to Customize Costco's Network Ukrop's Resets Beverage Coolers Kmart, Clorox Scare Away Germs Tags Connect Brand Messages with Customers Reebok Shoe Shapes Marketing Pieces Kleenex Shows its Softer Side System Tracks Out-of-Stocks, Traffic Flow First Previous 220 221 222 223 224 Next Last