Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.
The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.
Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.
Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups.
Jeff Baskin, the former chief revenue officer at Upshop and Flybuy, will work with retailers and technology providers to enhance omnichannel experiences and returns on technology investments.
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
