Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.
Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.
With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies.
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.
The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities.
Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
