Brand: PopSockets
Display manufacturer: Vanguard Companies
Vanguard Companies and PopSockets created this four-way fixture for Walmart stores. The main objective of the program was focused on a customized phone grip display that would hold a variety of product choices and fit on a Walmart four-way fixture. To drive awareness and ROI, the display had to leverage key brand attributes, appeal to shoppers and maximize in-store effectiveness. The brand wanted simplicity to attract, engage and convert shoppers. Through customer collaboration, leveraging insights and strong design activation, the display maximized ROI and increased product sell-through.