2006 P-O-P Buyers Guide Available Tactics: Communicating With Field Teams ...just Don't Call it 'Cardboard' Campbell's Grabs Kids From the Floor Packaging Drives the Purchase ... and the Repurchase Legal: P&G, McLane Settle Packaging Suit Fusion Explodes into Retail In-Store TV Hits the Shelf Georgia-Pacific Trades Up Ralphs Calls an 'Instant Freeplay' First Previous 390 391 392 393 394 Next Last