Sales & Marketing

Digital screen media at retail is not just for advertising anymore

How Wal-Mart is changing the supermarket business and why it means more work for you

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

Packaged goods manufacturers focus on centralizing the in-store marketing supply chain to be more strategic, efficient