'The Hub': The DNA of ROI By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives. Dollar General Makes a Millionaire Kmart Cleans Up for Fall Swingline Takes It 'EZ' at Staples Chrysler Installs Digital Signage in Dealerships Analytics Tool Maximizes Cold Season Spend Ace Speeds Up Store Openings 'The Hub': Kimberly-Clark at Retail A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark. 'The Hub': The Missing Link Everybody is talking about "retail as media" -- but sometimes I wonder how many people really believe in it. Toys "R" Us is 'Made' for Mom First Previous 330 331 332 333 334 Next Last
