Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy First 3-D Gaming Monitor Rolls into Retail Verizon Concept Store Aims to Ease Cell Phone Shopping JCPenney Tries to 'Makes Dad's Day' Walmart's 'All You' Magazine: May 2009 Retail Execs Join Shopper Marketing Commission Packaged to Please Brands use shopper insights to determine what color, function, shape and messaging will satisfy shoppers Web-Based Tool Manages In-Store Programs P&G's brandSaver Takes Quick Look at Beauty Taking Things Personally First Previous 317 318 319 320 321 Next Last
