Mars Evolves with Virtual Testing Simulated shopping experience feeds insights into merchandising redesigns Turning a Page on the Calendar Retailers are using shopper insights to refine their promotional calendars Comings and Goings: November 2012 Noteworthy personnel news in the shopper marketing community Family Dollar Promotes McGinnis to SVP K-C Measures Digital Coupons Solution Provider News: November 2012 McCormick Feeds Consumers Targeted Ads Spice brand says it pays to reach shoppers early on the path to purchase The Path to Retail Reinvention, Part 2: The Barriers In Search of Common Ground Retailer Promotion Guide 2012 OfficeMax Gives the Holidays a Pink Start First Previous 227 228 229 230 231 Next Last