Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores.
The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.
P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
