P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.
Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
