Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Bogdon Candy Revamps Candy Stick Packaging Talking Car Device Works as Not-So-Silent Salesperson Hot Seat: Glow-Bench Brings Cool Neon to New Advertising Medium Delicious Hopes to Replay Memories With Jukebox Display The Co-Marketing Paradox A past look at the unresolved future of retail marketing Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season. NFL Licensees Share Display, Clean Up Trading Card Category GameScan Lets Customers Peruse Without Playing 'Generations' Release Truly a Banner Event First Previous 558 559 560 561 562 Next Last
