Manufacturer

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

This Special Report identifies the challenges and opportunities in retail media that are essential for commerce marketers to understand as they adapt their strategic roadmaps for this new age of media.

The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.

Path to Purchase Institute and Retail Leader teamed with Vizit on a research report examining the challenges and opportunities in creating visually engaging experiences for the online consumer.

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.