Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.
The Path to Purchase Institute's parent company is recognizing women in retail, technology, consumer goods, healthcare and hospitality through awards programs designed specifically for women leaders.
The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.
Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.
