Patent Infringement: Spotless Enterprises v. Carlisle Plastics Footwear Finesse Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products Sunbeam Products Debuts Mr. Filter Displays Brunswick Rolls Out P-O-P for Bowling Balls Butler Home Products Teams with Procter & Gamble Displays Tout WD-40 Fan Site Mott's Inc. Launches "Dragon Tales" Promo Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 First Previous 515 516 517 518 519 Next Last
